Know the Hansa|GCR IT Panel
The Hansa|GCR IT Decision Maker Panel was formed to provide a reliable source of IT and other key business decision makers for primary research. With a membership of 44,000 professionals, the panel is among the largest of its kind.
The Hansa|GCR IT Decision Maker Panel is an extremely valuable sample resource unavailable to other research organizations. The decision to build an IT-oriented panel was the result of ongoing frustration with the inefficacy of external panels and other list sources claiming to be a good source of IT decision makers.
A large number of our panel members have articulated their organization's vision. Their current and past responses cover a broad range of topics, including IT purchase behavior, and corporate strategic planning.
Panel Composition Hansa|GCR's experience with panel management, its membership, and the issues involved in developing appropriate research designs provide us with the background to design and complete the most sophisticated quantitative studies. In addition, the panel is a source of respondents for qualitative work. The panel is composed of IT professionals who are interested in sharing their experiences and opinions on hardware, software, telecommunications, IT services and business growth strategies.
This resource currently consists of more than 44,000 active prescreened IT professionals who have agreed to participate in research. The majority of panel members are senior IT decision makers. Many of these senior decision makers are capable of discussing companywide IT spending and demand.
Membership Panel membership is entirely opt-in. Members are recruited by telephone, e-mail, and through Internet postings. Recruits enroll by completing a registration survey administered both on the Internet and by telephone. The enrollment survey asks a series of questions about employment and company demographics.
Critical business demographic information provided by respondents is verified by comparing it to public and private sources. Specifically, respondent-provided information is linked with a Dun & Bradstreet unique identifier so that company estimates can be cross-referenced with the Dun & Bradstreet database to ensure accuracy for information such as company revenue, number of employees and industry vertical. This information is subsequently used to match members with panel studies to create files of prospective respondents for specifically defined research projects.
While most panel studies are conducted on the Internet, most members are also available for telephone surveys, focus groups or executive interviews.
