Green TECHpulse™ '08
Hansa|GCR created an annual study to benchmark Green technology purchasing in the U.S across consumers and businesses. The study was designed to assess the Green tech spending priorities today and in the future, to better understand purchase drivers and barriers to explore Green tech leadership, and to identify what proof points mean Green credibility with purchase decision makers. There were two segments to this study: Consumers and Businesses.
Consumer Segment Fielded in the U.S., respondents for this study were 1,200 consumers with a minimum annual household income of $50,000 having purchased a technology product in the last 18 months. All respondents were above 18 years of age. Results have been reported across several demographic breaks including high income ($50,000 to $120,000) and very high income (> $120,000) groups. All respondents had at least substantial influence on the final purchase decision for home and consumer technology products including computers, console games, digital cameras, audio and video equipment and TVs. All had purchased at least one technology product in the past 18 months.
Business Segment Fielded in the U.S., respondents for this study were employed by organizations with 100 plus employees, with a concentration of 300 cases from small to medium sized businesses and 300 cases from enterprise-sized businesses, defined as companies with 1,000+ employees worldwide. All respondents had at least substantial influence on the final purchase decision for desktop computers, laptop computers, servers, external storage, printers and multifunction devices, networking hardware and components, or mobile devices.
Download free business topline | Download free consumer topline | Buy consumer recommendations* | Buy business recommendations*
* Will take you to the brochure which includes the order form on the last page.
