GCR + HANSA

About Hansa|GCR

Hansa|GCR is a full service market research agency delivering insight into the customer experience worldwide over the last three decades. Our expertise spans multiple industry sectors with deep roots in Technology, BFSI, Media, Telecom, Consumer Products and Healthcare sectors. Among our distinctive capabilities are:

  • Ability to address critical business imperatives such as customer advocacy, brand strategy, and product and process innovation.
  • Research on the intersection of business with Green and sustainability issues.
  • Thought leadership for both emerging markets and established economies.

The union of GCR and Hansa as Hansa|GCR, marks the coming together of two organizations with a common goal, delivering best-in-class market research solutions to clients across the globe.

GCR

GCR began as Griggs-Anderson Research in 1979 and pioneered research in the technology sector, both in the U.S. and internationally. In 1998, Griggs-Anderson was acquired as the custom research arm of Gartner, where the organization continued to expand its broad technology expertise. The division was spun out of Gartner in 2005, and merged with Hansa Research in 2007.

History
  • Founded in 1979 as Griggs-Anderson Research. Pioneered research focused on the high technology market sector.
  • Acquired by Gartner, Inc. in 1998. Primary research center for Gartner, Inc., from 1998-2005.
  • Spun out of Gartner in July 2005.
  • Acquired by Hansa in 2007.
Hansa

Hansa Research is India's fastest growing and most innovative market research company. It conducts over 500 projects a year in an array of categories. Hansa is a leader in the Media Research space. Conducting over 600,000 interviews a year, Hansa's track record of managing complex projects is second to none.

History
  • Founded in 1983, worked primarily with R K SWAMY advertising clients.
  • In 2002 worked with one office and 13 employees.
  • 2003: Won IRS (Indian Readership Survey) contract; IRS is world's largest continuous survey with an annual sample size exceeding 250,000.
  • 2004: Became the preferred MR agency for clients such as ICICI and Reliance; became one of the top 10 MR companies in India.
  • 2006: Won the IOS contract; became one of the top 5 MR companies in India.
  • 2007: Entered the US market by GCR acquisition
Hansa|GCR

Today, Hansa|GCR brings insight and actionable findings to companies engaged in technology, banking, financial services, insurance, and media. The company's scope in voice of the customer research across all geographies, including emerging markets and least developed markets, sets it apart from others in the field.

2008: Hansa|GCR becomes a global team, 250 strong, with offices in the U.S. and India. The two organizations have become one with a dedicated goal of delivering best-in-class market research around the customer experience to clients worldwide. We are making new history as we grow.